The 2025 Annapolis Sailboat Show will host an all-new experience when Current Yachts launches its four-day Treasure Hunt on October 9–12. Designed to bring together boat show attendees, the Annapolis community, and the sailing industry, the campaign combines a traditional scavenger hunt with meaningful charitable giving. More than $6,000 in prizes from leading marine brands and local businesses will be awarded, along with $6,000 in donations to sailing-focused nonprofit organizations.
“We’re thrilled to bring this unique experience to the Annapolis Sailboat Show,” said Maryline Bossar, Current Yachts co-founder and creator of the Treasure Hunt. “We wanted to offer a fun and engaging way for attendees to explore the boat show and the city of Annapolis. The Treasure Hunt is a terrific platform as well: not only do our partners get to showcase their incredible products and services, but the nonprofits we support are able to share their mission with more people.”
How the Treasure Hunt WorksEach day of the show, Current Yachts will post new clues—online and on-site—leading participants to three “treasures” hidden around the show grounds and downtown Annapolis. Participants will use latitude and longitude coordinates to pinpoint prize locations. Daily prizes are valued at more than $1,500, and winners can also direct a $500 donation to one of three local sailing nonprofits.
Prizes and Nonprofit BeneficiariesParticipating brands include Mustang Survival, Sirius XM Marine, Latitudes & Attitudes, Newcoast, and KEEPa, along with Annapolis favorites such as Harry Browne’s, Galway Bay, and Sailor Oyster Bar.
Each of the three daily winners will direct a $500 donation to their choice of nonprofit:
“This campaign represents more than marketing – it’s about strengthening the sailing community,” Bossar added. “By connecting the public and our industry partners with meaningful nonprofits, we’re investing in the future of sailing while celebrating the sport’s inclusive spirit.”
Where and When to PlayThe Treasure Hunt runs October 9–12 during the Annapolis Sailboat Show. Winners can redeem prizes at the Current Yachts booth. All attendees are welcome to participate, with standard exclusions for staff and exhibitors. Participants are eligible for only one prize during the four-day event.
Daily clues will be posted each morning on Instagram at @CurrentYachts, keeping anticipation high and driving engagement on the show floor and online.
For more details about the Treasure Hunt, participating partners, and nonprofits, visit currentyachts.com.
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