Odds are good you’ve made a special nonslip shoe when country-music crooners are just as eager to buy it as Florida Keys fishermen.
That’s what is happening with the Rogue Wave line from Huk—which is pronounced hook, if you want to sound like the cool kids out there. The South Carolina-based company launched its Rogue Wave line in 2020, and its 6-inch boot remains popular today. Huk just added a lower-profile men’s shoe and a women’s clog, in response to customers from warmer cruising grounds in Florida and the Bahamas, with the company’s Grip-X Slice outsole for traction on fiberglass boats.
Skippers, though, aren’t the only ones who’ve found this footwear. Scott Smith, Huk’s vice president of marketing, says a country-music artist recently spoke on a podcast about doing a sound check in the rain, and he said, “Buddy, these boots ain’t slippin’.” Now the country-music crowd is clamoring to buy them too, as are guys in the pressure-washing business, who are ordering them by the case. “It provides the grip,” Smith says. “It provides the protection they need to do their job.”
The traction in that Grip-X Slice outsole comes from a grid pattern. “Each little pod is a 360-degree traction control,” Smith says. “No matter whether you’re going forward, sideways or backwards, it will rotate with you and really lock you into that fiberglass hull.”
On the men’s shoe, there’s also an 8 mm neoprene kick plate. It flexes down to slide a foot in, then pulls up.
“We talked to a bunch of guys we work with, and one of them was telling me how nice it is to just slip into it when he gets into the truck and heads down to the dock,” Smith says. “Then when he gets to the boat, he pulls it up for stability.”
The whole Rogue Wave line, Smith adds, is meant to handle all kinds of action around the water: “We use a really pliable proprietary rubber. That’s one of the things that makes our boot different. It moves better as you move, without giving up durability.”
Take the next step: huk.com
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