An Interview with Raymarine’s Michelle Hildyard

A life spent on the water has given Michelle Hildyard valuable insight into boaters’ tech needs. Drone Works/Adobe.Stock

Dockmares have a way of burrowing into the psyche. As a kid, Michelle Hildyard was cruising England’s southern coast with her family aboard Storm King, their Kings Cruiser 29. As they tucked into Langstone Harbour, waves were heaving Storm King—and the dock—while Hildyard’s dad made his approach. Then Hildyard’s sister, impatient to debark, leapt from the moving boat and blew her landing. Hildyard’s mom grabbed the helm, and her dad scooped her sister back aboard. “She could have gotten squished,” Hildyard recalls.

Jump to 2024, and Hildyard, who was recently promoted to vice president of operations at Raymarine and FLIR Maritime, has the opportunity to help make boating a better, safer experience for everyone.

Hildyard joined Raymarine 20 years ago. Since then, the powerboats that she and her husband have owned have grown in size and complexity, as have her job responsibilities. Now 47, she grew up in Southampton on England’s southern coast, a short distance from Southampton Water, a tidal estuary that spills into the Solent. This is one of the world’s great boating areas. The Isle of Wight is nearby, as is the storied English Channel.

“I started sailing dinghies when I was 8,” Hildyard says. “I enjoyed racing, and I did that competitively for a number of years.”

For college, Hildyard moved north to the landlocked University of Reading, where she earned a Bachelor of Science in pathobiology. Next came a move to London, where she worked in the cable TV business, first as a strategy and network development manager for Cable & Wireless Communications, and then as a procurement manager for Sky TV.

Yet, the sea’s gravity was never far from her mind. “I always had friends back home on the south coast, and I always used to come and do a lot of boating,” Hildyard says.

Hildyard, who was recently promoted to vice president of operations at Raymarine and FLIR Maritime, has the opportunity to help make boating a better, safer experience for everyone. Courtesy Michelle Hildyard

Her entry to the marine industry involved some serendipity. Hildyard met her future husband racing dinghies as teenagers. By the mid-2000s, they were a pair. “He didn’t want to move to London, so we decided that I’d finish my stint in London,” she says. “A job came up at Raymarine, along with a couple other supply-chain jobs. What swayed me to Raymarine was because it was in the marine industry.”

Hildyard began in 2005, at the height of the industry’s pre-Great Recession boom. She was a supply-chain manager, a position that she held for 18 months before getting promoted to commercial director. She and her husband took up power cruising in 2007 when they purchased a Fairline Phantom 40.

The Great Recession began later that year, and “things weren’t brilliant,” Hildyard recalls. Raymarine was still an independent company at the time. “I learned a lot because I was working with the bankers, with the financial advisers, about how to support Raymarine in restructuring to be sold.”

By May 2010, FLIR Systems, the US-based thermal-imaging giant, had purchased Raymarine. “One of the things we took on at Raymarine was FLIR’s marine thermal-imaging cameras, growing that business and incorporating it into Raymarine’s portfolio,” Hildyard says. This coincided with her promotion to director of global customer service, a position that she held for more than eight years.

Around that time, anticipating the arrival of their first daughter, the Hildyards upgraded to a Fairline Phantom Targa 44. “Our eldest daughter was 10 months old when she did her first Channel crossing,” Hildyard says, “but she was on the boat at five days old.”

In 2011, Hildyard enrolled at University of Southampton Business School, where she earned her MBA. This program took three years. With graduation approaching, the family upgraded again in 2013, this time to a Fairline Targa 47 GT. “It’s a really good cruising boat,” Hildyard says, describing the layout and well-used RIB.

Today, the Hildyards are a family of four who live in Southampton, about a five-minute walk from their marina. From there, Hildyard says, it’s a 25-minute ride at 6 knots to the Solent, a route the family knows well. “On the weekends, we can go to Lymington, Beaulieu, and Cowes and Yarmouth on the Isle of Wight,” she says. “A little bit farther afield and we can go to Poole or Weymouth, or across to the Channel Islands and France.”

In fall 2018, Hildyard was named vice president of customer service before becoming vice president of product management and development. One of her responsibilities in the latter role involved developing a clearer understanding of market needs and driving new product to fill niches. Layered on top of this came two major macro-level changes: the pandemic, and Teledyne’s acquisition of FLIR and Raymarine in May 2021.

“We hunkered down,” Hildyard says. “Then 2021 hit, and aside from the supply-chain shortages, it was great because the marine industry came back to life. People couldn’t travel, but they certainly wanted leisure time.” This translated to boat sales and the acquisition.

While Hildyard describes Teledyne (an American technology firm) as a great parent company that has natural synergies with FLIR and Raymarine, the marine electronics market is competitive. “To continue growing the business, we need to continue a good cadence of product introductions,” Hildyard says. “You’ve got to understand what your customers’ problems are, and you’ve got to solve those problems.”

Obvious problems, she says, involve lowering boating’s barriers to entry while engaging more experienced boaters.

“For most people, docking is horrendous. It’s the worst part of the experience,” she says, pointing to DockSense, which is Raymarine’s camera- and GPS-based assisted-docking system. “You can create [air] bumpers around your boat, and no matter how much you bring your [helm] over, it’s not going to get within a half a meter of that pontoon or hit another boat.”

While Hildyard sees DockSense and other AI-based technologies as crucial, she’s aware of the coin’s other side. “A lot of people buy a boat for the pleasure of sailing or driving it,” she says. “Automation and AI must enhance that experience, rather than take over.”

One example of this, Hildyard says, is advanced technologies that help anglers find fish faster while reducing their time and fuel burn.

Looking ahead, Hildyard expects several important waypoints that need to be met as the boating world catches up to the digital age. The first involves connectivity and digital switching.

“When you go out cruising or fishing, you want to know that your boat is ready; you want to be able to check things in advance,” she says. While these home-type technologies are finding their way aboard, Hildyard says the sea change will take another few years.

On the three- to five-year horizon, Hildyard expects automation and AI to play increasingly bigger roles. But as a lifelong boater, she understands there’s a fine line involved. “I think it’s how you apply it in the industry that’s going to be very interesting, and how people want to use it,” she says.

Looking five to 10 years down the course, Hildyard expects to see fully autonomous yachts. “Making the right decisions on what sensors to develop and what technologies to prioritize is going to be critical,” she says, noting that this task, along with fostering in-house innovations and outside partnerships, is a big part of her role.

There’s no question that technologies like DockSense would have added serious safety margins the day that Hildyard’s sister fell overboard. A lifelong boater with decades of industry experience may have precisely the right combination of expertise to guide Raymarine and FLIR through the evolutions that will decide boating’s future.

Side Rides

In addition to their Fairline Targa 47 GT, the Hildyards recently acquired an e-foil board, giving the family the chance to experience the boating world’s coolest craze. Also, the Targa 47 GT carries a Williams Jet Tender, which they use to get ashore and to support their watersports habit.

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