How to Launch a Boat Brand

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What started as a sketch on a napkin has become a full-scale passion project; engineered, crafted, and brought to life by a team driven to elevate every moment on the water.

From building a single prototype for a boat show to producing multiple boats for a rapidly growing customer base, Revel’s journey is all about innovation and relentless commitment.

“We want to transform the customer experience,” adds President Chris Grueber. “We stay hands-on with our dealers. We show up for customer deliveries. And we build the best possible product for your family, so you can enjoy every moment on the water. Choose us because we’re not like everyone else.”

For two decades, pontoon design barely changed. From their shop in Sweetwater, Tennessee, Revel decided that era was over.

“We pride ourselves on being the best,” says Jonathan Hampton, Engineering Supervisor. “We’re pushing to look better, drive better, and feel different.”

Discover how Revel Boats is changing the game.

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