Brokerage Platform “Yachtr” Launches

IYBA launches Yachtr in Fort Lauderdale. Tom Serio

The International Yacht Brokers Association (IYBA) has announced the launch of a comprehensive new database for yachts and boats of all sizes in a consumer-facing marketplace, Yachtr.com.

Powered by Yachtbroker.org, Yachtr gives brokers a new option to list their yachts, and potential buyers an intuitive platform to browse yachts and boats for sale worldwide. Yachtr is the result of several years of software development backed by industry associations and led by IYBA.

Yachtr provides a new solution for boat buyers and sellers. IYBA

Once users visit the website, they can search verified listings that are for sale by category: motor yachts, cruisers, fishing boats or sailboats; by broker or by yacht manufacturer. The association’s From The Bridge blog contains a host of educational posts on topics such as: What is a Sea Trial and Why is it Important?, How to Hire the Right Captain for Your Yacht and Boat Insurance 101: Types of Coverage Every New Boat Owner Should Know. Users can also subscribe to have new articles sent directly to their email. Users interested in selling a vessel can be connected directly to professional brokers by searching either by name, city or zip code.

“Yachtr is taking control from private enterprise solutions and putting it back in the hands of the community,” said Paul Flannery, Chief Operating Officer, IYBA. “We have heard concerns from our members, and we believe that Yachtr addresses and solves the challenges that current listing sites present. We want to provide a platform that is accessible to all, and inherently fair in its approach to displaying listings. Yachtr is and always will be an industry resource, meant to better serve our community and the needs of the boat buying and selling public. We firmly believe that if the industry can be able to control their data that they will then be able to control their destiny and provide an enhanced consumer experience. Help us spread the word about a better way to buy and sell yachts where you’re always in control of your data.”

IYBA members applaud the new platform at a recent association meeting in Fort Lauderdale. Tom Serio

According to an IYBA spokesperson, Yachtr saw a 25 percent increase in listings during the first 30-day period. Currently, Yachtr offers over 14,000 listings from 285 yacht brokerages, with listings growing every day.

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